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European Web Sites

European ink companies are increasingly using their web sites to reach a global audience.

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By: KERRY PIANOFORTE

Editor, Coatings World

As the ink market increasingly becomes more global, companies are more frequently turning to the Internet as a quick way to get their information out to a wide range of people. Many sites even have versions in multiple languages in order to reach an even broader range of potential customers. Siegwerk Siegwerk Druckfarben, a German-based ink manufacturer, sees its web site, www.siegwerk.de, as an efficient way to reach an international audience. “Having a web site means showing presence and ...

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